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Recent project: City of Gold Coast Future Pro’s competition, presented by Inverted Bodyboarding and Dan Leyshon.
Finspire was engaged by the Gold Coast Bodyboard Club to manage a media relations campaign to promote the City of Gold Coast Future Pro’s competition, presented by Inverted Bodyboarding and Dan Leyshon.
The International Bodyboarding Committee (IBC) Juniors World Tour event was held for the first time in Australia, on the Gold Coast in July 2025. The event is part of the IBC Junior Men Rising Series and was organised by the President of the Gold Coat Bodyboard Club
Competitors were battling for a spot in the IBC Junior Men Grand Final, to be held in October 2025 at the Gran Canaria Fronton King, in Spain. This Australian first event gave the general public the chance to experience bodyboarding at its best and support the next generation of Aussie board riders before they reach professional status and the international competition circuit.
Timing: June and July 2025
The International Bodyboarding Committee (IBC) Juniors World Tour event was held for the first time in Australia, on the Gold Coast in July 2025. The event is part of the IBC Junior Men Rising Series and was organised by the President of the Gold Coat Bodyboard Club
Competitors were battling for a spot in the IBC Junior Men Grand Final, to be held in October 2025 at the Gran Canaria Fronton King, in Spain. This Australian first event gave the general public the chance to experience bodyboarding at its best and support the next generation of Aussie board riders before they reach professional status and the international competition circuit.
Timing: June and July 2025
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Image credit: Tim Oliver Photography
The solution/approach
Upon being engaged for the project, a short workshop was held to develop the campaign key messages and to discuss the media strategy.
The media strategy included identifying the key media spokesperson, supporting visual assets and the junior competitors to be used for media stories. Establishing a list of suitable media targets and the distribution timings for the media release and media alert were also finalised.
When the media release was distributed, a media pitch summarising the key points of the story was sent out in the body of the email.
Finspire then undertook a series of phone and email follow ups with journalists to secure interviews for competitors and the client.
As this project involved liaising with minors, Finspire ensured that the legal guardians of the competitors and the President of the Gold Coast Bodyboard Club were kept informed on the liaison with the bodyboarders and media.
In the days leading up to the event, a final media push was made and a media alert was sent to mainstream media to remind them of the upcoming event and interview opportunities.
Results: At least 16 media interviews took place with the client and competitors from Queensland and New South Wales. This resulted in more than 21 pieces of media coverage secured across television, radio broadcast, print and online. These media activities not only put some of the competitors ‘on the radar’ of mainstream media but it helped raise awareness of the event and professional sport, via these media stories.